Why does your business need a web site?

In any business sector one thing that you can guarantee is that in a recession some businesses will fail. There are many reasons for business failure, including poor service quality, offering an inferior product, and having a weak profile and visibility. It is in this last area where we can help you.

We will not design web sites with flashy gizmos, poor quality text and irritating navigation: rather, our focus is to raise your business profile and to leverage the power of a web site to distinguish you from your competitors.

You may have noticed that on this site we do not provide a splendid array of colour and layout options for your potential web site and that is intentional. Whilst it is obviously important to have a professional-looking "shop window" for your business, the focus of our offering can be summed up in two words:

CONTENT and USER-FRIENDLINESS

The marketing challenge

As part of the service provided by Fontana Design, we will work with you to determine the strengths and weaknesses of your business compared to your competitors. We will then examine the opportunities in your business environment for you to exploit and the threats that you need to challenge. This exercise would include your pricing structure, promotional strategy and how do distribute your product or service (for example, direct sales or using an agent, online as well as offline sales).

You can use the content of your web site to develop loyalty from your customers. For example, you can provide news about your business or promote time-limited web-only offers to see how effective your web site is at attracting customers. Above all, you have a permanent promotional tool which can be updated whenever you want and changed quickly to accommodate new products or services and changes in the economic climate.

In other words, we stick to those business areas in which we can add value, based on our own commercial experience.