Search Engine Optimisation (SEO)
In order for people to find your web site, it must be attractive to the major search engines such as Google, Bing and Yahoo! There are numerous elements of a site that must be taken into consideration and many ways for a site to get noticed by the search engine robots that crawl the web each day and index all web sites.
Once found, the web site is given a score based on a number of factors:
- Age of the web site and how long into the future the domain has been registered for;
- The site content and how relevant it is to the search criteria;
- The quality of backlinks to your site and links out from the site;
- The use of key words and phrases within the site; and
- The quality of the site and the number of visitors that it receives
These are just a fraction of the factors that can make the difference between being trusted by the search engines or, at worst, being blacklisted by them. Get this right and it spells success, get it wrong and it could mean oblivion.
How do we do it?
We use proprietary software from Axandra (internet marketing pioneers since 1997) called iBusiness Promoter (IBP) which is a powerful search engine optimisation software tool that helps you to get high rankings on search engines.
You tell IBP for which keyword you want to get high rankings and you choose the search engine on which you want to be listed. For example, this can be Google, Yahoo, Bing, their local variations and many other search engines.
IBP's Top 10 Optimiser will then analyze all the relevant ranking elements on your web page and the links to your web site and calculate a ranking score based on that information. The higher the ranking score, the more likely it is that your web site will be listed on Google's first result page.
If your web site does not have a 100% score, IBP will tell you in plain English what exactly you have to do to improve your web page and the links to your site. The advice will be tailored to your web site, the chosen search engine and the chosen keyword. IBP will tell you in detail what you have to change and how you have to change it.
In the last step, you change your web page according to the suggestions of IBP's Top 10 Optimiser until there are no further suggestions (IBP's Top 10 Optimiser gives your site a 100% rating).
Products
IBP offers a number of reports dealing with different aspects of marketing your web site. The two most important are:
Probably the most important of IBP's reports, the Top 10 Optimiser will analyse your page and check all of the important ranking elements to ensure that your page is as attractive as possible to the search engines for your chosen keywords and search engine.
The report that is produced by IBP is easy to read and uses Red/Amber/Green to easily help you see where your site is fully optimised for search engines and also where work is needed. The Advice column details in plain English what you should do to increase your optimisation score.
You will need to check your search engine positions to verify that you have reached your SEO goals.
With IBP, you can check several search engines for all your keywords at once. IBP also allows you to track the progress of your search engine rankings over time.
With a monthly report from Fontana Design, you can do just that. Each month we will send your report so that you can keep an eye on how your results are doing. Have you gone up the rankings or down?
The extract above shows the summary of the rankings check, the client here has 106 entries on the first pages of their chosen 22 search engines and keywords, 37 of which are at the first position on the results pages and 99 in the top 5 positions of the first page.
We'll be offering more services soon including automatic submission to search engines and backlink submission and checking.
Pricing
We will run the analysis for the selected search engine and keywords and deliver the initial report for your landing page and then, once any necessary changes have been made, we will re-analyse and send you your new report.
If you are the webmaster for your site, you can make the changes yourself and we will run the report again for you, once you have completed the changes, up to a maximum of four times.
Price - 50€ + IVA
If you want us to make the changes to your site for you, we can do that at our normal hourly rates.
We will run an initial ranking check for your landing page using your keywords or phrases and the search engines that you want to target and send you the report.
Once completed, we will analyse your page each month and send you the report showing your current ranking against previous ranking so that you can see how your site is performing.
| Plan | Cost € |
|---|---|
| Pay monthly (per month for 12 months) | 10 |
| Pay quarterly (per quarter for 12 months) | 25 |
| Pay annually | 85 |