Marketing

If you are satisfied with your web site but would like help in improving its effectiveness, and ultimately the revenue derived from your site, then we can also offer standalone marketing advice. For marketing services, we also charge €22 +IVA per hour and as with the web design aspects of Fontana Design, the initial consultation is free.

We will provide advice on issues including:

Pricing strategy

Are you going for low cost or trying to attract more discerning customers? Are your seasonal prices consistent with each other and with the underlying demand? Obviously, February prices will be cheaper than those in August – but by how much? To address this issue, we will look at demand for your business over time and also examine what your competitors are doing.

Promotional strategy

Is your web site visible in the right places to attract the quantity and quality of customers that you are looking for? Whilst the web site is important in itself, it is thoroughly devalued if the site is not promoted, both online and offline. Are you taking advantage of free listings and trusted, well-visited sites where potential customers might look to find a local business of the type you run?

Images

You can have too many as well as too few (one holiday let site in particular had over 100!). Are they the right images to best support your web site's offering? For example, if you run a restaurant, should all the pictures show an empty establishment: how many of us like to eat in a deserted restaurant?

Overall web site layout

How easy is your web site to navigate and to read? Is it too cluttered or too sparse? If pages take too long to load, people will give up and go elsewhere. Similarly, if it is too difficult to find the information that potential customers are seeking, there are plenty of competitors’ web sites which don’t suffer from this problem.